Nine advice for job with Web 2.0

If you start now, you already were late

All successful the Web 2.0 startapy about which you heard, grow out long-term job. All today's "winners" then were pioneers. Therefore, if you start now, you - in big nevygode in comparison with them.

On the other hand, it is not necessary to think, that the success is impossible, it is necessary to coordinate the imaginations to a reality simply. Understand for itself, that multi-billion transactions "do not threaten" you.

Forget about protection of your content

If in your plans to offer a content then you first of all want to protect it{him}. All problem that in Web 2.0 you should be not only are ready to full ignoring a copyright, but also to infringement of all business - logic. Instead of struggle against windmills esteem about licenses Creative Commons better and choose what approaches you more.

Be ready to contradictions

Your training at business - school puts you in unequal position in comparison with those who is engaged in social networks (social networking). Rules learn{teach} you to protect the interests while the social network is first of all distribution of the information (sharing). You should find somehow the compromise between expected benefits and values which prevail in community which you form. It is uneasy and on any displays of cynicism reaction of potential buyers will immediately follow.

Your position is initially unprofitable

Classically the information which acts to clients, is precisely supervised by the firm. In social networks you simply lose this control. Clients will criticize you if will consider necessary. At attempt to supervise or ehliminirovat` criticism, your efforts become only one more source of complaints and discontent.

On the Internet the user interactivity is shown as conversations and discussion, and you should be ready to unexpectedness. Be polite and close{attentive}. Develop feeling when it is necessary to interfere. Usually, if members kom`juniti speak about same, or influential characters discuss something, it is time to operate. Only in a case when only small part kom`juniti or lemmingi criticize you, it is possible to ignore similar flashes.

Do not cost{Stand} on a place

In any community the fair behaviour, and the Web 2.0 not exception is appreciated. Let's understand as much as possible, that you appreciate and respect honesty - not only in your actions on the Internet, but also in any other your affairs. Will be too much inconsistent both izmenchivy - and kom`juniti will christen you a hypocrite.

Formation kom`juniti borrow{occupy} a lot of time and forces

Even, if you already have clients, to start a site not enough. The most successful the Web 2.0 sites move ahead with the help of good advertising, blogov and post forums. Can, it sounds is banal, but you should rear the kom`juniti. Otherwise you will have empty site which nobody uses.

Do not lose touch with kom`juniti

Probably, you need time to learn to communicate with your community, and when between you good relations will be adjusted, - try to support them. There are examples when loss of communication{connection} with kom`juniti has led to to that users have left to the competitor.

Constantly think of what new

As well as the virtual hosting in the ninetieth, the Web 2.0 offers a low rod for ocurrence in business. In other words, to begin the player, examinations and massive development, especially if for the further development you have chosen FOSS are not necessary for you. The web 2.0 exists some years, and experience shows, that communities are very changeable, - users without any problems leave on more fashionable sites. Therefore, to keep people, do not cease to develop. Think above new things which will involve more new users and will keep already available.

Here there is one problem: the easier the concept of a site, the is more difficult to embody during a life of an innovation. If your site not idea in yourself, as del.isio.us, you can reach{achieve} that moment, when you will need to change radically a direction of development to save business.

Know sources arrived

Almost everything, that you do{make}, will be rejected by a part kom`juniti. If you place advertising, users will complain. If you will enter a user's payment as Classmates.com, you lose community which the profit can potentially make to you.

The truth is those, that money is that part the Web 2.0 which anybody plainly cannot explain. There is a company which has enclosed within four years about one million dollars in a social network of a business - orientation, and now on auction eBay its{her} initial price makes 60000 dollars.

The most correct way, certainly, this growing kom`juniti, big enough that the project has found the buyer. And even in this case there is no guarantee to return the enclosed means.

The conclusion

If for you this advice{councils} have seemed pessimistic, you have correctly understood, at what I drive. You still have years - two to develop the project. A web 2.0 as the business - phenomenon, does not give in to management of classical ways. If all of you still want to earn on the Web 2.0, you should develop immediately and more faster to increase community. The next year during same time the Web 2.0 becomes already a history.